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Affiliate-Friendly E-Commerce Players

Posted on 4.13.2010

The biggest names in e-commerce have realized the benefits of affiliate marketing. Connecting your website audience with the right partner or partners can make the difference in your Web success. The June issue of Website Magazine (coming soon) lists the 50 most affiliate-friendly Internet retailers in the U.S., but today we’ll take a closer look at three that caught our attention and we're sure will catch yours too.

The upcoming Top 50 list of affiliate-friendly retailers will be available exclusively to professional-level subscribers. Don't miss this important list! Subscribe, upgrade or renew your existing subscription in the month of April and you’ll be entered in our drawing for a free iPad!

Northern Tool and Equipment
Northern Tool has two affiliate programs to choose from, administered through either the Google Affiliate Network (GAN) or Commission Junction. Regardless of which direction they go, affiliate partners can expect the following from a relationship with

•    60-day cookie to secure commissions
•    Large average order size of over $180
•    Over 20,000 items online with an extensive category selection
•    Exclusive online sales events
•    More than 1,000 items with free shipping

Oriental Trading Company
OTC is a leading seller of novelties, toys, crafts, party supplies and gift items for every holiday and throughout the year. Their affiliate program is run through GAN, and some of the highlights of partnering with OTC on include the following:

•    Five-percent commissions on all orders and at no cost
•    Advanced technology solutions for affiliate-merchant relations
•    Top customer service and seamless return policies
•    New product lines introduced all the time
•    Tracking on all links, clicks and sales by GAN

Becoming an affiliate partner with one of the world’s largest and most successful retailers can mean instant revenue from traffic on any site affiliated with With some of the highest-selling and hottest brands in any market today, here’s what affiliate partners can expect from the Apple program administered through Commission Junction:

•    Apple Store Affiliate newsletters with updates on new product releases and seasonal promotions
•    High-selling products and brands such as the iPad, iPod, iPhone and MacBook
•    Tiered commission structure reaching up to 2 percent on any Apple product
•    Great consumer values, such as exclusive online custom configuration on all Apple computers

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

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