After IPO, Rubicon Project Rises 22%
Shares of the Rubicon Project, which automates the buying and selling of advertising, rose 22 percent after its IPO this week.
The company issued roughly 6.7 million shares of common stock at a price of $15 per share.
Rubicon Project’s automated advertising platform is used by many premium publishers and applications to transact with over 100,000 advertising brands across the globe, and is one of the largest real-time cloud and big data computing systems, processing trillions of transactions each month. According to comScore Feb 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month and is ranked #1 in reach.
Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo.