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Age Profiles of Social Platforms

Posted on 1.02.2014

Age is much more than just a number - particularly for those businesses dipping their virtual toe in the waters of social media advertising.

Traditionally, younger users aren't big spenders and that can dissuade an advertiser from putting much (if any) of their budget on a specific platform. So what networks are trending young, younger and youngest?

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According to a recently released report from GlobalWebIndex, Tumblr, Instagram and Pinterest are those with the "newbiest" of audiences. The research was based on data from a panel of individuals with Web access at different stages Internet development and living in countries including India, South Africa, Spain, and the United States.

The report also indicated that Facebook has an older age profile than Twitter in all four of the countries analyzed and the oldest Facebook user profile is in the United States. In addition, LinkedIn and Google+ happened to be the social networks with the oldest user population.

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