Skip to Main Content

AI and the CRM Wars

Posted on 10.16.2016

Microsoft continues to prepare for the inevitable CRM software wars.

The company recently announced an integration with predictive analytics firm Versium that will bring automated, predictive marketing capabilities to its soon-to-be-released Microsoft Dynamics 365 offering. 

 SUBSCRIBE to Website Magazine & Accelerate 'Net Success

Versium powers LifeData, a database of more than 1 trillion consumer and business data attributes, ranging across both online and offline behavior. These data characteristics, such as demographic or financial information, are then matched to a company’s internal data and applied with machine-learning algorithms to improve customer acquisition and retention.

The Microsoft integration will essentially apply the LifeData database to customer data already available in Dynamics 365, allowing users to construct predictive models to create new, data-driven and targeted prospect lists of those who are most likely to engage and/or purchase. The application can create targeted lists across email, direct mail and online display advertising campaigns.

Microsoft has indicated that the first components of Dynamics 365 will start arriving Nov. 1.

With Salesforce introducing its Einstein offering recently, it clear that the CRM wars in many ways will be fought with AI. 

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code