AI-based automated segment discovery
Personalization and optimization solution Monetate, for example, recently announced the release of an enhancement to its Intelligence Personalization Engine which will allow marketers to use AI to power their cross-channel personalization in real-time.
The new capability, Individual Fit Insights, provides a never before seen view into how individualized decisions are made by AI systems and by almost any measure, it's a game changer.
Individual Fit Experiences, Monetate’s capability for delivering individualized experiences, uses artificial intelligence to decide which experience is best suited for each individual customer based on the data available about them. The new Individual Fit Insights offering will help brands understand how these decisions were made and further, provide automated segment discovery.
It's not always possible for marketers to understand exactly why the AI made the decision it did. Monetate believes that this black box approach is a barrier to the adoption of AI and appears confident that its new offering will provide a greater level of transparency not seen in other personalization platforms.
Specifically, the insights surface the most influential data categories used in individual decisions. Marketers will learn which variants resonate with which audiences, offering up "directional insight" into how to think about audiences and develop experiences for them.
“Since Monetate was founded 10 years ago, we’ve pushed the technical boundaries of what’s possible, building a world where brands are empowered to offer individualized experiences to each person they connect with,” said David Brussin, founder, chairman and chief product officer, Monetate. “Today’s release marks the latest in our efforts to turn our personalization vision into reality by taking our analysis of customer behavior a layer deeper. Individual Fit Insights allows marketers to deliver the right experience while simultaneously learning about their audiences – a win-win for brands and consumers.”