AI-Powered Predictive Marketing Comes to Microsoft Dynamics CRM
Predictive marketing software solution EverString is bringing its artificial intelligence platform to Microsoft Dynamics CRM.
The integration will provide users an opportunity to optimize the "prospect to customer" journey by enabling sales and marketing teams to prioritize existing prospects and identify new leads using predictive marketing. Delivered as a SaaS platform, the EverString integration provides marketers with the ability to analyze and validate their entire addressable market of prospects, and proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals.
EverString's predictive marketing technology leverages applied data science, machine learning and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers existing in a user's instance of Microsoft Dynamics CRM Online.
"Predictive Marketing is quickly becoming an integral piece of an intelligent customer engagement solution and we are excited to offer this powerful technology through our partnership with EverString," said Jujhar Singh, general manager, Microsoft Dynamics CRM. "With EverString's predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts."