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Alexa Adds New Features

Posted on 2.18.2007

Website Traffic analyzer Alexa released some new features recently which offer geographic and audince reach information enabling webmasters to track their rank by country and see at a glance where the majority of their audience is coming from.

From the Alexa Blog:

Where are users coming from Geographically?
This one is a biggie. We are now reporting where a site's users are from, geographically speaking. So for example, you could see that 73.6% of Orkut.com's users come from Brazil. Or that 33.9% of Emusic.com's users come from the United States.

What is a site's traffic rank in other countries?
We are also reporting what a site's ranking is in different countries. This can be pretty enlightening. You would see, for example, that Hi5.com is ranked as the 3rd most popular site on the web in Portugal, Peru, El Salvador, and 5 other countries... Who knew?

You will also notice that Alexa has added Reach Percentages. This is a departure from the way Alexa previously expressed reach which was (reach per million Alexa users). The numbers presented should be more meaningful and provide a better perspective on a sites performance.


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