Alibaba Confronts Counterfeits with QR Codes
Alibaba introduced a new visual code (better known as QR or quick response code) that while resembling the traditional pattern-based dot approach, actually uses images in the middle of the code, making them more visually appealing to consumers and those involved in branding and design. The technology is product by VisualLead, which is doing some very creative work in the visual code space.
When customers receive their orders, they will be prompted to scan the visual codes on the products by using Alibaba’s Taobao app in order to confirm the authenticity of the product. Each code is unique to each product, and scanning the code “burns” it so it cannot be used more than once. What's more, since these dotless codes require a secure scanner (which is integrated with VisualLead's software development kit), counterfeiters won't be able to confirm their goods as real
The dotless codes require the use of a secure scanner (which comes integrated with Visualead’s software development kit) making it much more difficult for counterfeiters to create apps that falsely confirm their goods as real.
The system, which makes use of computer vision techniques, could ultimately be used not just on product packaging, but for social networks, website authentication, mobile payments, coupons, and ticketing.