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All About Amazon E-Commerce

Posted on 8.03.2014


Mobile e-commerce is now a $40 billion market, up from $2 billion in 2010, according to a new report from Custora. The market has not only increased 19-fold, but mobile also accounts for roughly 30 percent more of all e-commerce transactions than it did four years ago. The report illustrates that retail is changing, and cross-device shopping is at the heart of that change.

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One of the biggest retailers in the world has not only taken notice, but will, potentially, disrupt the space forever. In mid-June, Amazon released Fire, the first smartphone produced from the e-tailer. Although designed to house and integrate with its vast virtual ecosystem (33 million-plus songs, apps, games, movies, etc.), more than anything, Amazon Fire Phone makes it extraordinarily easy to buy products from the online merchant.

The seamless shopping experience that the phone offers further establishes Amazon’s cross-device shopping strategy that began with its Kindle Fire tablets, which according to the 2014 report from Custora, now account for 4.1 percent of all tablet e-commerce orders, falling third to the iPad (80 percent) and Samsung tablets (12 percent).

“Mobile commerce continues to grow at an astounding rate,” said Corey Pierson, CEO of Custora. “It’s only a matter of time until mobile orders represent the majority of online commerce. Meanwhile, as mobile is growing, the landscape is dramatically changing. Mobile shopping used to be synonymous with Apple, but that’s no longer the case. Samsung is truly making a dent in mobile shopping, and Amazon Fire is growing quickly.”

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