All Mobile, All Programmatic, All the Time
The future of digital advertising is clear - it will be mobile and programmatic.
Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more than 1,300 percent in the last two years, and now accounts for more than 20 percent of the company's total managed revenue.
Rubicon Project currently counts more than 60 percent of the comScore 100 in the U.S. as media sellers, making the company perfectly positioned to help further drive growth and evolution of mobile in general. In many ways, it's happening already.
More than 70 percent of U.S. comScore 1,000 sellers who use Rubicon Project to sell their desktop inventory now also use its services to sell mobile. Every part of Rubicon Project's mobile solution grew, according to the company, with triple digit growth rates year-over-year across operating systems (iOS and Android) and across inventory (mobile application and mobile web were both up over 250 percent year-over-year).
“In less than two years, Rubicon Project has become one of the largest independent advertising automation solutions for mobile and a clear leader in important categories such as RTB and emerging areas such as mobile native,” said Gregory R. Raifman, President, Rubicon Project. “This is an incredibly exciting time to be leading the automation of advertising and we see even greater opportunities ahead.”
Rubicon Project is well known in the digital advertising space and has been very active over the past year, launching a self-serve platform for the local small business market, and establishing new partnerships to increase distribution with the likes of Virool and InMobi.