Amazon Caters to the Business Buyer
It's been said that business buyers are bringing their lofty personal buying expectations - free shipping, easy online ordering and even personalization assumptions - to how they research, shop and ultimately buy or don't buy for their companies.
So, who better to cater to this new hybrid consumer than Amazon? A retail giant that is actually setting buyers' expectations for its site's ease of use, shipping features, recommended products and more. This week, Amazon introduced a new marketplace on Amazon.com specifically for businesses. Amazon Business is a marketplace providing access to hundreds of millions of products, everything from IT and lab equipment to education and food service supplies, as well as business-only selection and pricing.
Catering to the modern business buyer, Amazon Business offers free two-day shipping on tens of millions of eligible items. What's more, the ease of ordering business products and services may be more effective for the average worker, as there are multi-user accounts, approval workflows, tax exemptions, customer support and more.
Additionally, businesses can become Amazon Business sellers themselves. The top-five industries being served for Amazon Business are industrial manufacturing, technology, education, business services and healthcare services.
Amazon Business is free for actual businesses, meaning they'll need to provide information like a Tax Payer ID to be eligible to use the marketplace.