Amazon Gets Aggressive on Game Dev

Amazon acquired gaming studio Double Helix games this week in a likely effort to strengthen its game-related offerings.

Irvine, California-based Double Helix is best known for its hit Xbox One game Killer Instinct (see screenshot below), but was formed back in 2007 with the merger of two other game development companies - Collective Inc. and Shiny Entertainment - and as such has a range of experience developing popular game titles.

The acquisition of Double Helix is fueling speculation among the digerati that the Internet retailer/technology platform is planning to launch its own gaming and entertainment device (or expand its existing offerings) and is working aggressively with developers already with its Amazon Game Studios.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.