Amazon Gives Businesses a Page Up on the Competition
Brands or agencies looking for an inexpensive and social-media savvy way to deliver its message and sell products worldwide – without having to build an entire solution or license, install and operate third-party software – may not have to look further than Amazon.
The company recently unveiled Amazon Pages, which is a self-serve, brand-specific Web page at Amazon.com that functions as a custom landing page where businesses can drive traffic to. Additionally, companies can leverage these pages to appear on either its Amazon page, Facebook page or both.
The upside for businesses, concerning sales and ROI, could be huge. A business’s products and brand message is exposed to millions of Amazon viewers and buyers, at no cost to a business.
“As potential customers view your Amazon Page and read your posts, Amazon Analytics gathers a wide variety of metrics using proven Amazon ecommerce software,” Amazon wrote. “By evaluating this data, you can create posts and display product offerings strategically to engage the customers you most want, increasing the likelihood of views and purchases. To help you further improve your understanding of your customers, you can track and compare considerations and sales by segment.”
Of the metrics tracked are click-through rate, purchasing index and more. For a step-by-step guide to Amazon Pages, click here.