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Amazon Grows SKUs 43 Percent in Q3

Posted on 11.17.2014

Who's ready for the holiday shopping season? That's right... Amazon.

According to the newly released CommerceHub Product Assortment Index, Amazon added four times as many SKUs to its website between July and September than it did in the entire first half of 2014. CommerceHub, which tracks more than 600 million SKUs each and every week on retail websites and marketplaces such as Amazon, Walmart, Target, Search, etc., found that other traditional retailers increased their product assortment by 15 percent over the same period. Amazon reduced its product assortment in the first quarter, then increased listings by 18 percent in the second quarter.

“Product assortment expansion is an important growth lever for retailers,” said Frank Poore, CEO and founder of CommerceHub. “Amazon has proved that massive listings can drive sales and revenue, and other retailers are aggressively expanding their product assortments to provide consumers with exactly what they want.”

CommerceHub provides a sourcing, merchandising and fulfillment platform that connects retailers and suppliers


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