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Amazon Introduces New Email Service for Businesses

Posted on 1.24.2011

Amazon has announced the launch of a bulk and transactional email-sending service for businesses and developers. As part of Amazon Web Services (AWS), the new Amazon Simple Email Service (Amazon SES) is designed to give customers a highly scalable and cost-effective alternative to building in-house email solutions or licensing, installing and operating a third-party email service.

The service integrates with other AWS services, allowing customers to seamlessly send emails from applications being hosted on services such as Amazon EC2. Amazon says there is no long-term commitment, minimum spend or negotiation required, so businesses can utilize a free usage tier and after that pay low fees for the number of emails sent plus data transfer.

Pricing is $0.10 per thousand email messages sent, and customers can send 2,000 email messages for free each day when these emails originate from Amazon EC2 or AWS Elastic Beanstalk (data transfer fees may still apply if a customer exceeds their AWS free monthly bandwidth allowance).

Amazon SES uses content filtering technologies to scan outgoing email messages to help ensure that the content meets ISP standards. The email message is then either queued for sending or routed back to the sender for corrective action.

Amazon SES also provides a built-in feedback loop, which includes notifications of bouncebacks, failed and successful delivery attempts, and spam complaints. For more information or to get started using Amazon SES, visit AWS.

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