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Amazon Unveils New Consumer Advantage

Posted on 11.10.2013

As if online shoppers needed another reason to purchase from Amazon, the e-commerce juggernaut announced that it is now working with the U.S. Postal Service to deliver packages on Sunday – starting first with Los Angeles and New York metropolitan areas.

The announcement is exclusively for Amazon Prime members and adds to the other perks of the platform, which include unlimited, free two-day shipping on millions of items purchased through Amazon.com. It is important to note that Amazon and the U.S. Postal Service plan to roll this service out to a larger portion of the U.S. in 2014, including the cities of Dallas, New Orleans and Phoenix, to name a few.

“If you’re an Amazon Prime member, you can order a backpack for your child on Friday and be packing it for them Sunday night,” said Dave Clark, Amazon’s vice president of worldwide operations and customer service. “We’re excited that now every day is an Amazon delivery day and we know our Prime members, who voraciously shop on Amazon, will love the additional convenience they will experience as part of this new service.”

This feature provides another incentive for online shoppers to purchase from Amazon instead of traditional brick-and-mortar stores or other e-commerce sites, particularly when timeliness factors into purchasing decisions. Plus, this feature should attract even more consumers to sign up for the Prime platform, which is sure to boost Amazon’s revenues. Consumers can see if this feature is offered in their area by adding eligible items to their cart and checking if the Sunday delivery promise is available at checkout.

“As online shopping continues to increase, the Postal Service is very happy to offer shippers like Amazon the option of having packages delivered on Sunday,” said Patrick R. Donahoe, postmaster general and chief executive officer. “With this new service, the Postal Service is now delivering packages seven days a week in select cities. Customers can expect the same reliable and valued service that the Postal Service currently provides.”

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