AMP Adoption Slow Going

Pete Prestipino
by Pete Prestipino 25 Apr, 2016
AMP Adoption Slow Going

After being released nearly two months ago, Google's Accelerate Mobile Pages project isn't seeing the level of adoption expected - at least not yet.

A study released by SEO PowerSuite revealed that while most (75 percent) SEOs are aware of AMP, only 18 percent had deeply researched it.

One of the reasons for the slow adoption may be that SEOs aren't necessarily confident making the switch will result in higher rankings. According to the study, 50 percent of respondents expect AMP to significantly affect their rankings in mobile search results with 45 percent indicating that AMP is only "likely to have a slight to moderate effect" on search rankings.

The result of course is that few are actually implementing AMP. The SEO PowerSuite study found that only 23 percent have begun implementing it on their mobile sites. Twenty-nine percent, however, plan to implement it in the next six months.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.