AMP for WordPress: Accelerated Mobile Pages for the Digital Masses
While the verdict is still out on whether the use of AMP has any real influence on where a website ranks in the search results of Google, one thing is clear: if you want to future proof your search marketing efforts (both paid and organic) and you care about users' experience, it is one of the very best opportunities available today.
Website Magazine readers are likely no strangers to AMP (read some of our coverage here and here and here) but for millions of websites, getting "AMP-enabled" is not the easiest initiative they can undertake as it can be fraught with complexity. That has likely limited adoption but that time has now come to an end - at least for 75 million or so active websites.
WordPress publishers now have an exceedingly easy way (i.e. no backend work or coding required) to implement AMP as the team behind WordPress (Auttomatic) recently released a plugin (aptly named AMP) that does all the work on publishers behalf.
While the plugin itself doesn't actually have very high reviews at this time, it's only been two weeks since its release so if you prefer this option as opposed to others (such as AMP for WP) just give it some time as there are bound to be future improvements.
With the plugin active, all posts on a WordPress site will have dynamically generated AMP-compatible versions, accessible by appending /amp/ to the end post URLs.
For example, if a post URL is http://example.com/2018/02/07/amp-on/, the AMP version can be accessed at http://example.com/2018/02/07/amp-on/amp/. If publishers do not have those pretty permalinks enabled, the same thing can be accomplished by appending ?amp=1, i.e. http://example.com/?p=123&=1.
This plugin only creates AMP content but does not automatically display it to users when they visit from a mobile device. That is actually handled by AMP consumers such as Google Search. Another downside of the plugin is that the homepage, the blog index, and archives of a WordPress site are not currently supported. Again, however, that will likely change in the future so stay tuned!
Here's an example of the resulting page for a WordPress sites that has the AMP plugin installed: