Amplified Analytics: Trends for the Digital Future - December 2016
:: It can be challenging to know definitively what the driver of conversions or engagement events are on a digital property, but is becoming much less complicated thanks to the increasing experience of Web professionals and the powerful technologies supporting them. ::
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Below you will find the contents for the December 2016 edition of Website Magazine. The feature article, "Amplified Analytics" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of digital success through analytics.
As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The December 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access!
FEATURE: Amplified Analytics
It can be challenging to know definitively what the driver of conversions or engagement events are on a digital property, but is becoming much less complicated thanks to the increasing experience of Web professionals and the powerful technologies supporting them.
Digital Advertising Trends
The New Year will usher in its own set of trends, not least of which will be a move back to principled 1:1 relationships between advertisers and publishers using credible partners.
CRO for Delayed Purchases
Visitors dictate the pace of conversations with brands, ultimately deciding when it's over. Marketing that's optimized for converting post-visit is more likely to increase overall conversions.
Last-Minute Holiday Email Strategies
If marketers remember the best practices outlined here, they will wrap up the sales year with cheer and will be prepared to hit the ground running in 2017.
App Ideas to Forget
By steering clear of these bad-app traps, developers will be able to create better software that people will love to use - increasing their chances of succeeding.
Affiliate Marketing's Seat at the Table
Many companies avoid the affiliate marketing channel because of its bad reputation. With a little bit of work, however, it can be an effective avenue for audience and revenue growth.
Critical Takeaways from Adobe Max
An investment in creativity is good business. So why is it that so many enterprises are keeping it off their agendas?
Explore more from Website Magazine's December 2016 issue:
Editor's Letter: Analytics Matter
Net Briefs & App Watch: Social Influence, holiday sales and Spark Post
Stat Watch: Changing the Future of Connectivity: How Pokemon and Augmented Reality are Bringing New Life to the Digital Experience
Enterprise Ready: From a Web of Pages to a Web of Experiences
Small Business Lab: How Your Business Can Survive & Then Thrive After an Economic Bubble Bursts
Quiz Time: Understanding the App Explosion
Top 50: Analytics for the Digital Future
Mastering Search: Quality Content Checklist
E-Commerce Express: Lookbook for 5 Email Types
Design & Development: Digital Changes: Practical Solutions for Overcoming the Inherent Challenges in Website Redesign Projects
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