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An Acquisition to Use Today, to Improve Tomorrow

Posted on 10.11.2015

Most Web professionals have witnessed plenty of acquisitions in their careers – and many of those that make tech news don’t change all that much, especially in the short-term as vendors typically release new capabilities people can actually use far down the digital road (if ever). 

In an exclusive to Website Magazine, however, user-experience monitoring company, Rigor, has announced the acquisition of fellow Atlanta-based startup, Zoompf, a Web optimization company – and the impact can be seen immediately. The financial terms of the deal were not disclosed.

Already sharing many mutual customers, Rigor and Zoompf’s complementary technology can give marketing teams and retailers transparency into where they stack up against competitors in terms of user experience (e.g. load metrics, bounce rates, etc.) and then shed light on exactly what’s wrong (e.g. a logo was imported incorrectly or another mistake was introduced) to begin the optimization process today and see improvements tomorrow.

The level of transparency Rigor and Zoompf provides allow non-tech professionals to build a solid case before presenting IT with what needs to be fixed because, as Zoompf Founder Billy Hoffman (who will take on a product management-type role with Rigor) puts it, marketers are never going to win a tech conversation with technologists, which is where Rigor-Zoompf can, pretty effortlessly on the user's part, help. 

The real-time analytics that Rigor provides – which come from hundreds of servers around the world and more than 12 million data points – is complementary to how Zoompf takes that data, identifies the problem(s) and tells the customer here’s what they can do about it. According to Rigor CEO Craig Hyde it is indeed, “the perfect mesh." 

What impact will this acquisition have on both company’s customers individually? Both products can still run on their own, so existing customers can use as is or start to integrate. As peers in the performance space, however, Hyde and Hoffman have worked together for a while and, as such, the two companies already have built-in integrations but as they companies started to grow, mature and become complementary of one another, the executives said it made sense to tackle the problem together – with the entire Zoompf team staying on board.

Who does Rigor and Zoompf work best for? While Rigor has customers in information publishing, retail and service providers, it's really for anyone with a hunch they might be experiencing negative KPIs (e.g. high bounce rates) because of performance, and also want to benchmark their site and get a prioritized list of where to improve it (thanks to the Zoompf acquisition).

Regardless of whether one is a current customer of either company or unfamiliar with them, they will get a complete experience from day one because Rigor does not require any coding or anything on the server, rather users type in a URL and hit go. Rigor then starts collecting data without any engineering advice (or in some cases interference). Then, with Zoompf’s actionable advice from that information, the user can start seeing changes immediately assuming they have cooperation from IT, developers, content managers or others who have introduced mistakes to a website or failed to use best practices and are prepared to resolve those issues.

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