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An End-to-End, Self-Service Platform for Location Targeting

Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm - and it's becoming much easier to leverage such capabilities.

GroundTruth, a technology platform used by brands to drive offline visits and sales by leveraging location as the primary source of intent, for example, recently announced  its GroundTruth Ads Manager product, an end-to-end self-serve platform for mobile location-based advertising.

The GroundTruth system, made features the company's Blueprints mapping technology and patented Location Verification algorithm, is quite unique in that it allows offline business to reach people based on their actual behaviors, such as an actual store visit - instead of using a boundary-based or radius-driven approach.

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