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An In-App Ad SDK for Windows 8.1

Posted on 9.23.2014

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1.

Smaato’s SDK for Windows Phone 8.1 delivers full-screen interstitials as well as improved ad size handling and several performance improvements. The new SDK is light, easy to integrate and ensures access to a larger variety of ad types and options than any other one. Moreover, Smaato’s global mobile Real-Time Bidding (RTB) ad exchange (SMX) provides the highest eCPM, combined with a high fill rate, thanks to Smaato’s extensive 260+ demand sources worldwide.

“We are thrilled to expand our offerings of SDKs with the new SDK for Windows Phone 8.1,” said Ragnar Kruse, CEO and co-founder of Smaato. “Windows Phone developers can now easily monetize their applications globally at a time when platform adoption is increasing worldwide.”

As Smaato’s Q2 2014 RTB report shows, auctions for Windows Phone increased by 12% in Q2 this year, compared to Q1 2014.

“Our challenge was to get a decent eCPM for our 20+ Windows Phone apps’ traffic,” said Benjamin Sprakel, founder of Berlin-based gaming and app developer Sprakelsoft. “Smaato has the highest eCPM we’ve found for Windows Phone OS. They offer a lightweight and easy-to-implement SDK, and it’s really easy! On top of this, it’s nice to communicate with the Smaato folks, who provide great support.”

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