Analytics and Optimization Features Within Adobe CS5
Adobe is wasting no time making the most of its acquisition of online business optimization software Omnniture, announcing that several key analytics and optimization technologies have been tegrated into Adobe Creative Suite 5.
Omniture's SiteCatalyst extensions (available for Adobe Flash Professional CS5 and Flash Builder 4) allow designers and developers tomeasure, analyze and optimize integrated data from online initiates and gain efficiences by incorporating content tagging into the content-creation process. Omniture's Test&Target extensions available within Adobe Flash Professional CS5 and Dreamweaver CS5 Employ testing and targeting strategies to identify which video, Web page, promotion or digital assets perform best and deliver relevant content. Finally, Omniture's new SiteCatylust NetAverages service will help developers and designs gain insights into Internet and mobile usage trends through anonymous, non-personal aggregate data such as browser tupe, operating system, mobile device profiles and screen resolutions.
“By making Omniture technology available from directly within Creative Suite 5, Adobe is empowering its customers to easily create, deliver, measure and optimize campaign effectiveness across virtually any digital platform or device,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s successful online strategies must be centered on increasing the engagement, personalization and relevance of the end-user experience. Businesses who recognize this will benefit from increased ROI from their digital marketing efforts, stronger customer relationships and improved quality of the services and experiences accessed by their customers.”