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Analytics Solutions for Digital Media Pros

Posted on 6.30.2013

There is no more important endeavor in digital media than that of analytics — seeking them, considering them and leveraging them. Internet professionals frequently use their stand-alone analytics systems and software features to reveal the essential data points that will help drive their businesses in positive directions. The questions they ask and the answers they seek, however, are different for every enterprise.

Each digital media professional obtains the information they need to drive strategic decision- making in different ways, requiring, in some cases, varying data types depending on their unique business requirements. Most Website Magazine readers will turn exclusively to analytics solutions for website data, found here. Other readers, who are mobile application focused, will find one of the emerging mobile data analytics solutions, also addressed in this list, to be instrumental in tracking that channel’s ROI.

Of course, many enterprises are actively finding ways to capitalize on the vast amounts of big data at their disposal too, turning to rapidly growing companies including Pentaho and LucidWorks, as well as others you'll discover in Website Magazine’s “25 Big Data Movers and Shakers” at wsm.co/bigdatamovers.

Analytics, in whatever form one needs them, are available everywhere. It’s the data-driven insights these systems provide that must be sought out, considered and leveraged to ensure success in the short and long term.

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