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Analytics Startup BrightContext Acquired

Posted on 4.16.2014

Data stream processing startup BrightContext has been acquired by WealthEngine, which provides intelligence on prospects for marketers.

The acquisition provides real-time analytics capabilities to provide additional context to engagement strategies.

"The landscape of marketing and fundraising is rapidly changing," WealthEngine CEO Tony Glowacki said in a statement. "There is a growing appetite to utilize data to better understand and engage customers and prospects on a real time basis.

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