Analytics Startup BrightContext Acquired
Data stream processing startup BrightContext has been acquired by WealthEngine, which provides intelligence on prospects for marketers.
The acquisition provides real-time analytics capabilities to provide additional context to engagement strategies.
"The landscape of marketing and fundraising is rapidly changing," WealthEngine CEO Tony Glowacki said in a statement. "There is a growing appetite to utilize data to better understand and engage customers and prospects on a real time basis.