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Analyze Visual Networks with Piqora

Posted on 7.22.2013

Piqora, the company formally known as Pinfluencer, has added to its marketing suite by including trending image, hashtag and influential audience analysis for both Instagram and Tumblr.

With this announcement, brands can now leverage Piqora to monitor the three major visual social networks – Pinterest, Instagram and Tumblr – through a unified dashboard. The platform’s image recognition-based algorithms allow marketers to track trending images, hashtags, followers and influential users on all of these networks. 

In addition, Piqora offers detailed reports for specific networks, as well as identifies and aggregates overall engagement trends on images from the three visual networks. This data can be used to help marketers shape their content strategies and other branding initiatives.

“Pinterest is just the first of the visual networks to stimulate brand and content discovery in such a significant way and so quickly,” said Sharad Verma, CEO, Piqora. “Now Tumblr, Instagram, and Vine– are the future of entertainment, curation, creation and connections. Online consumers are looking beyond relationship oriented networks such as Facebook and looking to find inspiration, discover content and make connections around their interests on new visual networks. The public and visual nature of these networks is opening up substantial big-data opportunities for companies like Piqora - who mine this interest graph and turn it into intent for marketers. Brands are being talked about whether or not they have already joined these visual networks officially. This constitutes a vast opportunity for brand managers to get deep insights about their audience and content and promote hashtags and content to acquire audience and turn them into customers.”

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