Another Foray into A/B Split Email Testing
Testing an email marketing campaign is a tedious, often stressful, task. Having to decide which platform to use doesn’t make the process any easier.
“In developing our A/B split testing offering, we looked at it as a must-have accessory for our customers; it’s a necessary element to fully understand every taste within a target audience and allows for the best possible designs to be used, ultimately optimizing campaigns, improving conversions and increasing ROI,” said EJ McGowan, general manager of Campaigner.
There are four key features in Campaigner's testing tool that the company hopes will enable marketers to use their time more efficiently. The first is fail safe sending. This feature blocks multiple emails from being sent to the same contact over the course of the test. The second, called real time reporting and confidence tracker, delivers test data to marketers in real-time cutting out the waiting period. The company also added a quick testing feature which allows marketers to review all variations of test emails before beginning a test. The fourth feature allows marketers to enable automatic sending of the winning campaign to complete target lists as well as saving the campaign for use as a template in future campaigns.