AOL's Ad Desk Offers More Control to Advertisers
AOL has announced beta testing of a new self-serve display advertising platform aimed at medium-sized marketers and agencies. AOL’s new Ad Desk will focus on giving advertisers more control over their online ad campaigns, allowing them access to demographic information across all of AOL’s properties including the Advertising.com network.
Access to AOL’s AdLearn targeting tool will give marketers the ability to control segmentation of the properties on which their ads appear. Through one buying interface, advertisers and agencies will be able to choose the AOL properties they wish to target on a site-to-site basis according to interest, geography or size.
AOL said it will track the new platform’s performance with medium-sized companies before opening it up to larger advertisers and agencies.