AOL Selects Bing to Power Its Searches
AOL has announced that Bing will now power search and search advertising across its portfolio of sites.
Through AOL and Microsoft’s new 10-year agreement, AOL users will have access to search powered by Bing, which will help to validate the quality of Bing results and the performance of the Bing Ads marketplace. In addition, AOL will become the seller of display formats (including mobile and video) for the Microsoft portfolio across nine markets, including Brazil, Canada, France, Germany, Italy, Spain, United Kingdom and the United States.
“Microsoft and AOL share a commitment to customer service and collaboration, and together we will create a powerhouse media offering with a remarkable set of differentiated assets,” Microsoft stated in an announcement on its blog. “By introducing one selling motion across AOL’s world class portfolio of sites, such as Huffington Post, Engadget, Adap.tv and TechCrunch and Microsoft’s much-loved consumer services, including MSN, Xbox, Outlook.com, and Skype, we are uniquely positioned to deliver more scale of premium inventory and target audiences across display, video and mobile. Our advertising customers will have one consistent experience as we transition our sales and trade marketing employees in these nine markets to AOL, subject to compliance with local law and employee consultation obligations.”
Microsoft also notes that through the partnership, AppNexus will become its exclusive programmatic technology and sales partner in 10 markets, including Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland. Moreover, the company notes that its partnership with AppNexus aims to give advertisers programmatic access to more supply of premium, brand-safe Microsoft inventory while also simplifying the buying process.