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App Revenue Stats

Posted on 9.26.2013

Mobile websites (those that are either responsive or standalone) aren’t the only options – native applications can also serve as a powerful way to drive engagement. Driving revenue, at least directly however, may just be a virtual dream. According to a mid-summer report from Flurry Analytics, paid mobile app downloads are dwindling. Flurry analyzed the percentage of free versus paid iOS apps and found that in 2013, 90 percent of apps were classified as free. It’s even worse for Android, where users are even less likely to pay. As of April 2013, the average price for paid apps (including free apps) came in at $0.06, considerably less than the average app price for iPhone ($0.19) and iPad ($0.50).

Source: Flurry Analytics and the Apple App Store.
NOTE: Data is for iOS apps using Flurry Analytics in April of each year, and is weighted by monthly average users.

Monetizing apps is difficult, but getting users to download apps in the first place is arguably even more complex. Zumobi’s new App Promotion and Monetization Best Practices Playbook indicates apps promoted through email marketing receive 34 percent more downloads, while app ads run on other apps receive 82 percent more downloads. Apps promoted within newsletters obtain 41 percent more, showing developers that a marketing plan must be in place if the aim is to increase downloads and revenue. Discover some addition app download secrets.

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