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App Watch

Posted on 8.23.2011

AdSense Dashboard
This Android application provides a dashboard view of the performance of an AdSense account. Through its straightforward, information-rich interface, Adsense users can access critical metrics such as CPM, CTR, pageviews, clicks and estimated revenue. Several alternatives exist, including the popular DroidSense Liteand the elegantly designed Adsense Client. For those working with additional networks, considerthe use of AdLive, which provides performance reports for several monetization platforms including Admob, AdBrite, Commission Junction, ClickBank and Adsense, among others.

Adobe SiteCatalyst for Android
An application that provides marketers and analysts using the powerful Adobe SiteCatalyst platform with the ability to keep tabs on their analytics and performance optimization data. The app provides SiteCatalyst users with access to their pre-defined online marketing reports, dashboards and bookmarks. Several other analytics-related applications are available in the market for Google Analytics users, including Droid Analytics and mAnalytics. Open-source analytics solution Piwik also provides a mobile analytics application worth a look.

Office² Plus
Office² Plus gives iPhone users the ability to create and edit files from Word, Excel, Power-Point, Google Docs, DropBox and MobileMe. Aside from opening and organizing documents, spreadsheets and PowerPoints, this app also features wireless printing and has the ability to store and transfer documents between computers. Similar apps that are compatible with Microsoft Office files include Documents To Go and Quickoffice Pro.

Genius Scan
The iPhone can be used as a pocket scanner with the use of Genius Scan, an app that can scan documents and email them as JPEGs or PDFs. The app also gives the ability for documents to be shared to computers over WiFi, as well as exported to any other app that reads PDF files, such as iBooks. Similar scanner-like apps available in iTunes include Turboscan, Pocket Scanner and CamScanner Pro.

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