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Appboy Helps Marketers Reach More Customers Across the Globe

Posted on 6.10.2015

Mobile marketing automation provider Appboy is expanding its offering of global services to help marketers better engage with customers across the globe.

With Appboy’s internalization, for example, marketers can easily communicate with their customers in hundreds of languages. The multilingual support enables marketers to distribute messages that have been customized for different languages and regions. Moreover, Appboy’s rich user profiles already parse, recognize and save nearly 1,000 languages across the globe at a per-user-level. Now, marketers can leverage this data to create more personal and engaging experiences.

"A recent study found that 55 percent of consumers will only purchase a product when information is in their native language, so it's more important than ever to engage with customers in their preferred language. One Appboy customer has already used our internationalization capability to quickly and easily send messages to users in 27 distinct languages as part of a single mobile messaging campaign," stated Mark Ghermezian, CEO and Co-Founder of Appboy. "The ability to internationalize multi-channel messaging campaigns isn't only essential to large brands – many small mobile-first companies have limited staff who will now be able to effectively communicate with a disproportionately large, global customer base." 

In addition, Appboy has announced support for Android push notifications in China through Baidu Cloud Push. Apps sending Android push notifications typically rely on Google Cloud Messaging. However, GCM and the Google Play store are blocked in China, which prevents Google-powered Android push notifications from going through in that country. This leads many Chinese Android users to download apps from other sources. One of the biggest sources in Baidu, which operates an Android push notifications delivery service called Baidu Cloud Push.

"Appboy is offering marketers significantly more accessibility into the Chinese market with the ability to effortlessly translate messages and engage customers with push messages through Baidu Cloud Push," added Bill Magnuson, CTO and Co-Founder of Appboy. "China has been traditionally difficult for marketers to penetrate due to the lack of Google Cloud Messaging, we are empowering marketers to break the barriers and engage with their customers globally."


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