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Appcelerator: Mobile Dev in Focus

Posted on 9.07.2010

Appcelerator, a platform for developing native mobile, desktop, and iPad applications announced that it is now powering over 4,000 mobile applications in the iPhone and Android app stores.

That is pretty impressive by itself, but it gets better - four of the apps developed on Appcelerator’s Titanium platform have hit number one in their category and major brands like eBay, NBC, MTV, and Budweiser have developed multiple applications. Intrigued yet? Keep reading.

Big brands are seemingly and clearly quite attracted to Appcelerator (which may just motivate you to check it out, too): NBC released Jay Leno's Garage, MTV released an avatar-personalization app “Jersey Shore Yourself”, Budweiser released “Bud Light HFL” for the iPhone and Android platforms through its advertising agency Tribal DDB. The list goes on and on.

“Since the release of Appcelerator's all native platform in March, we have seen an exponential increase in the pace of application development," noted Jeff Haynie, CEO of Appcelerator. "Some developers are on their sixth app in just a few months, and several have seen their applications hit the top of the charts."

The attention paid to mobile is well warranted but is it the dominion of big brands with even bigger budgets? It certainly still requires development time, creative and marketing resources to develop a competitive application – something which many businesses may not have to spare.

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