Appia On the Move, Solving the Discovery Problem
If you want your application to top the list of those most downloaded, you'll likely need to turn to a solution such as Appia, which is having one heck of a 2014.
The mobile user acquisition network announced it has exceeded 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the app store and Google Play. That's a major milestone that just so happens to coincide with a growth in its advertiser base and global expansion.
Appia's client roster expanded to include 28 new advertisers, 732 new publishers (including Smaato and Blackberry) and 195 new partners in the Asia-Pacific region in Q3 alone. What's more, the company's self-service option now boasts more than 2,000 direct publishers.
“The mobile app industry continues to see explosive growth as the number of apps on the App Store and Google Play surges past 2 million. Appia is working hard to solve the app discovery problem by helping mobile marketers achieve higher lifetime value user acquisition that drives positive return on ad spend,” said Jud Bowman, CEO of Appia. “We accomplish this through our technology and infrastructure by intersecting smart data, creative optimization, and psychology to create mobile advertising that targets the highest value user at the right time, with the right message.”