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Apple's E-Commerce Push Begins

Posted on 9.14.2016

Several well-known digital service providers - Squarespace, BigCommerce and Shopify - all announced they are now accepting Apple Pay.

E-commerce sellers with a Squarespace site , for example, will be able to accept Apple Pay via the iPhone and the upcoming macOS Sierra without forcing consumers to physically open their wallets to purchase with credit cards. Squarespace indicaited that in order to accept Apple Pay, sellers should make sure their sites accept Stripe payments and enable the new online checkout experience in the settings menu.

Squarespace, however, isn't the only platform embracing Apple's mobile-friendly payment system. Shopify, a well known enterprise-level e-commerce solution, is also enabling its customers to add Apple Pay to their sites, as is BigCommerce.


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“The single biggest challenge in mobile conversion stems from the difficulty of entering name, address, and payment details on a mobile device. Apple Pay on the web solves this problem by removing these steps. This eliminates friction and streamlines checkout, thereby saving sales that would otherwise be postponed or lost,” said Jimmy Duvall, chief product officer for BigCommerce. “By utilizing Apple Pay on BigCommerce stores, thousands of retailers will benefit from higher conversion rates and provide their customers a best-in-class shopping experience.”

Originally announced at the Worldwide Developers Conference, Apple Pay on the web allows online shoppers to complete transactions instantly using Touch ID, a technology that eliminates the need to manually fill out lengthy account forms or repeatedly type in shipping and billing information.

 

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