Apple's Siri Searches with Bing
The "search" news of the month so far (it might eventually be the search news of the year) has emerged from Apple's recent WWDC event.
It appears that when iOS 7 is officially released, Siri will use Bing as its default search engine. That's really big news in the world of search as it suggests that Google could eventually be replaced for Bing in Safari as well. Bing will provide search results and Apple will provide the UI - much like the relationship Yahoo has with Bing.
Siri/Apple will continue to pull content and answers from numerous sources including Twitter and Wikipedia, as well as numerous other third-part data providers for everything from restaurant reviews to sports scores - content that Bing already has at its disposal.
If you're looking to capitalize on this development, it might be wise to start considering optimizing for Bing straight away.
Recent items from WM on Bing: