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Apple Selects Companies to Bring Automation to iAds

Posted on 11.22.2014

As consumers continue to spend more and more of their time on mobile devices, digital advertising companies have had to adjust from a focus on desktop browser ads to displaying ads on mobile devices.

Rubicon Project, a digital advertising company, has announced that it has been selected by Apple along with several other advertising technology companies to help power iAd’s adoption of automated advertising.

For those unfamiliar with Rubicon Project, the advertising company uses real-time cloud and big data computing systems to facilitate the purchasing and selling of ads. Through their arrangement with Apple, advertisers that leverage Rubicon Project will be able to buy and sell iAd inventory across Apple’s mobile apps in an open marketplace via the advertising company’s global exchange.

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iAds provides advertisers with more than 400 targeting options based on data from consumers iTunes accounts from around the world. Through this information advertisers will be able to target mobile consumers with highly specific advertisements based on their document interests.

“We’re thrilled to have been chosen by Apple to help bring automation to iAd’s direct order business and to provide access to premium mobile buyers from around the world,” said Gregory R. Raifman, president of Rubicon Project. “We look forward to providing buyers with access to iAd’s unprecedented audience targeting capabilities and our full-stack direct order automation solution.”

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