Apps Will Win the Olympic-Viewing Silver
With a major time difference, 34 percent of Americans will count on apps to get their Winter Olympics fill, according to SOASTA, a cloud and mobile testing company.
Data from SOASTA's (pronounced SOH-stah) survey, which was conducted online within the U.S. by Harris Interactive on behalf of SOASTA last month among 2,035 adults ages 18 and older, found that during the Olympics, Americans will use their smartphones and tablets for the following activities:
• Check event results (32 percent)
• Watch highlights (22 percent)
• Get scores and results through social media (22 percent)
• Stream coverage of the games (13 percent)
Interestingly, some of SOASTA's survey respondents fessed up to their gambling plans, with nearly 1 in 10 millennial men indicating they will use gambling apps during the Winter Olympics in Sochi, starting this Friday.
SOASTA’s data backs up findings from last month about the Super Bowl that show how the second screen is becoming quickly integrated into the overall sports viewing experience, especially with a younger demographic.