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April 2011 - Modern Elements of SEO

Posted on 3.06.2011

:: Today's Web professionals have two choices when it comes to search engine optimization - adapt their approaches or watch their businesses fail.  ::


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Below you will find the the table of contents for the April 2011 edition of Website Magazine. The feature article is "The Modern Elements of Search Engine Optimization", but as in each edition a wide range of topics (including Advertising, Web Design & Development, Software and more), essential techniques and trends are covered as well. The April 2011 edition is a "special issue" and distributed exclusively to our professional-level members.

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Cover Story: The Modern Elements of Search Engine Optimization
Today's Web professionals have two choices when it comes to search engine optimization - adapt their approaches or watch their businesses fail.

Google Check-ins
A seemingly simple announcement may have a profound effect on the future of local, social and mobile marketing.

Building Links That Matter
Link development - the practice of building deep links - is the new form of link building that Web pros must master.

Does Live Chat Provide Answers?
The evidence shows that it does for retailers and service providers, but some mythical stereotypes still exist.

Data is King
How bid data and intelligent algorithms are improving the results of display advertising campaigns.

Web Design Trends, 2011
The increased demands ton today's designers not only drive current trends but also establish future standards.

Leveraging Heat Maps
Optimal customer experience, better design and deeper engagement are just some of the benefits of using heat maps.

Cut Affiliate Fraud
Find out what advertisers can do to prevent affiliate fraud and double their profits in the process. /p>

 
WWebsite Magazine Departments

- 'Net Briefs: The New eBay; Word IPv6 Day' Dynamic Ad Technology; Sneaky Bing; E-confidence Rising; Used Daily Deals; Web Work Outlook, Open-source Rules; Video SEO
- Mobile Minute: Video Traffic, Kindle Update; Yelp Wanted; Appvertising
- Small Business Lab: Online Video Production
- Top 50:
Email Service Providers
- SEO Corner:
Lost in SEO Translation
- Conversion Cache:
Homepage Awareness
- Findability Makeover:
Website Sabotage

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