April 2013 Editors Letter - Inside the Online World
Content marketing is the digital tactic du jour among the new
media elite, but it’s no longer enough to just “produce” and “distribute”
content. Today’s savviest digital enterprises must relate
to their audiences with content that motivates, involves, captivates
and excites in any and every format, because that’s the
way to drive results.
Depending on your vantage point, you might think digital marketers have all gone content crazy. They are feverishly developing and distributing content, but too few enterprises are implementing strategies in this far more crowded and demanding environment. This is a rather serious problem for brands both large and small.
How are enterprises using content marketing today? What methods do they employ for developing, distributing and analyzing their content-related performance? This month’s Website Magazine feature aims to answer these important questions (and others) and help set your enterprise on a profitable course down the content marketing road.
As a Website Magazine reader, you also have access to several other items that are sure to accelerate your digital success, including detailed guidance on navigation techniques in Web design, advice on leveraging user reviews and a crash course for getting started with semantic markup. Likewise, this month’s editorial lineup includes coverage of mobile apps, digital advertising, Facebook’s Graph Search and a roundup of subscription billing Software- as-a-Service solutions.
Enjoy this issue of Website Magazine and make sure to visit us on the Web at www.WebsiteMagazine.com to experience our new mobile-friendly, channel-based digital format covering all of the topics that Web workers need to achieve digital success, from design and development to search and social.
Best Web Wishes,
Website Magazine Editor-in-Chief
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