Aptos Expedites European Presence
When selling internationally, retailers must consider the various expectations that each market has of the experiences they receive - the same is true of the e-commerce vendors themselves who must market themselves in a way that makes sense to regional retailers.
Aptos, Inc., a spinoff of Epicor Retail, has announced the acquisition of BT Expedite, which it has had a decade-long partnership with. Financial terms were not disclosed. With the acquisition, Aptos has positioned itself to meet the needs of both U.S.-based Aptos retail customers looking for a direct entry point into the European market as well as BT Expedite's European retailers looking for a "singular commerce platform." The latter is especially important for UK retailers as consumers there have high expectations on service and choice of service.
"UK consumers really do expect to shop anywhere, anytime, anyplace - and get goods delivered at the time they want to the location of their choice," said Richard Willis, vice president of solutions management EMEA at Aptos. "They expect click and collect and in-store ordering as a baseline - retailers that don't offer this will be left behind very quickly in many sectors."
For the unfamiliar, Willis says the Aptos singular commerce platform provides its retail customers with a tightly integrated solution portfolio that can deliver a consistent service irrespective of channel by providing one view of the customer, the order and the inventory.
"Fully supported by our Clienteling application, in-store staff can identify the customer, locate inventory and service the customer need from any point in store and our Enterprise Order Management will ensure there is only one view of the order across those channels – delivering a seamless experience," continued Willis.
With the acquisition, Aptos establishes a direct relationship with BT Expedite’s customers — nearly 100 retailers with operations in 13 countries including WH Smith, Primark, Supergroup and Mothercare. Prior to the acquisition, BT Expedite was the retail IT software specialist division within BT. For these reasons and others, the acquisition was deemed the best way to expand Aptos' European presence, retaining the talent within BT Expedite and empowering the separate company to make decisions locally while still having the ability to expand and control the Aptos brand.