Are WalletAds the Future of Mobile Advertising?
Mobile marketing solutions provider Vibes has unveiled a new way for advertisers to reach and engage mobile consumers.
The new mobile ad technology, dubbed WalletAds, allows consumers to tap and save branded content and offers to Apple’s Passbook or Google Wallet directly from a mobile ad. The majority of mobile banner ads take consumers to a mobile commerce site or to download an app, however, WalletAds enables consumers to click on mobile ads and then save branded content like coupons or special offers directly to their device.
In addition to enabling consumers to save mobile offers to their device via Passbook or Google Wallet, WalletAds also allows brands to send updates and push-like notifications directly to the consumer’s saved mobile wallet content. This can be useful for reminding consumers of offers they have saved and to encourage them to complete the entire purchase process.
“Mobile advertising is broken, but the rapid growth of mobile wallets is set to change that,” said Jack Philbin, CEO and co-founder of Vibes. “By making the consumers’ personal mobile wallet the post-click destination for any mobile ad they click on, we are giving them a far more effective way to respond to the ad, which will in turn bring greater ROI for advertisers.”
According to Vibes’ data from more than 400 mobile wallet campaigns, 90 percent of mobile wallet content is never deleted once consumers save it to Passbook or Google Wallet. With WalletAds retargeting, marketers can leverage saved content to engage with consumers and collect and store redemption data for future advertising initiatives. Moreover, WalletAds positions a brands’ content next to consumers’ credit cards within mobile wallet, which gives brands prime placement on a consumers’ device. It is also important to note that WalletAds can be integrated into any mobile advertising campaign quickly, which gives businesses the opportunity to turn mobile ads into mobile offers. Plus, businesses can measure and analyze the results of their campaigns.