Are We Mobile Yet? - Editors Letter
Mobile has arrived — consumers are swiping,
tapping and clicking at feverish paces. But
technology professionals have been told for so long
that “mobile” was coming (or would soon be on its
way) that many simply missed the run up entirely
and today remain far behind their more progressive
peers, colleagues and, of course, competitors.
Mobile has been disruptive to say the least, but fortunately, there is opportunity remaining — you’ll just need to know where to look and what to do. In this month’s feature article, Website Magazine readers can set their companies on more upwardly mobile courses, discovering what “mobile” really means to the modern enterprise and how it is impacting their online businesses today. Find out how your brand will need to adjust its processes and procedures to ensure its email, search and advertising campaigns are successful, and how its design and e-commerce initiatives should evolve.
This edition of Website Magazine is filled with many and more outstanding articles that will prove immensely valuable to Internet professionals in their efforts toward acquiring greater success across the digital ecosystem. Website Magazine readers will find practical guidance on customer communities, learn how to prepare for the upcoming holiday with a checklist for e-commerce merchants, receive actionable guidance for SEO in 2014, gain insights into the state of Web retail and discover what made for the best websites of the past year. Our editors also provide insights into the psychology of color in advertising and how to prepare for the upcoming release of the more than 700- plus generic top-level domains, and much more.
Enjoy this issue of Website Magazine and make sure to visit us on the Web at WebsiteMagazine.com to experience the in-depth coverage of emerging trends, best practices and industry news that matters most to your success as an Internet professional.
Best Web Wishes,
Peter Prestipino —
Editor-in-Chief, Website Magazine
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