Are You Giving Email Enough Holiday Credit?

With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites.

MailChimp has released its latest survey titled “Holiday Email Marketing Survey” that outlines the importance of holiday emails for small businesses.

The holiday season is the most lucrative time of the year for retail businesses and they’re always looking to get an edge on their competition. The survey in particular outlines the value that holiday emails have for small businesses. According to the survey, 77 percent of small businesses either believe email marketing is important or very important marketing tactic during the holiday season.

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In fact, nearly half of businesses surveyed expect to get between 10 to 24 percent of their holiday revenue from email marketing and 16 percent expecting to get 25 to 50 percent of their holiday revenue from email marketing.