Are You In Tip-Top Shipping Shape? [Infographic]
If there are any trends already emerging out of this young holiday season, it's that online shoppers' expectations are higher than ever. And when it comes to shipping, well, it really, really matters to them.
Among Americans who purchased a product that required shipping this year, 80 percent of them consider shipping options, including free shipping, to be an important factor in their overall shopping experience, according to a recent survey commissioned by Pitney Bowes Inc. In the last year, 49 percent of consumers also walked away from a purchase due to shopping costs. This should leave retailers asking, "Am I in tip-top shipping shape?"
"Shipping has become a considerable factor in consumers’ buying choices," said Jim Hendrickson, vice president and general manager of shipping solutions, Pitney Bowes. "In fact, there’s now a blurred line between the decision on a shipping method and the selection of a product when comes to the overall buying decision and customer experience and free shipping is just table stakes today."
Hendrickson continues that, for retailers, how they leverage and manage their shipping costs and returns process and how they use that in creating an experience for their client is going to be a big factor in their sales this holiday season.
"Retailers need to be thinking: How do I manage my shipping costs out of e-commerce so I can ultimately give my client a lower cost for shipping or give it to them for free? The entire purchase experience is what matters to the buyer today," said Hendrickson.
To see other highlights from the Pitney Bowes survey, which polled consumers on attitudes toward shipping through all channels, including in store, online, catalog and phone, check out Pitney Bowes's "Shipping Matters to Shoppers" infographic below. (Note: To zoom in, click on the infographic.)