Are Your Video Ads Reaching Actual People?
Video presents a unique opportunity in the digital consumer experience and as a result its use is growing rapidly. Emarketer, in fact, suggested that an estimate 7.7 billion will be spent on digital video ads this year which means advertisers will need to make sure their video ads are being seen.
Fortunately, technology solutions are making this possible. Integral Ad Science, a technology provider that aims to ensure safe, quality media environments for online advertisers, announced that AudienceScience (a provider of advertising software) will add Inegral's performance matching video viewability targeting segments to their platform.
With these opportunities come unique challenges as video viewability measurement encounters roadblocks unique to video, such as starts and stops, completion rates in-view, and sound on or off. With these segments. AudienceScience customers will now have access to Integral's diverse data-rich technology allowing for the most accurate video viewability targeting available.
"AudienceScience and Integral Ad Science are completely aligned when it comes to providing premium resources and transparency to the digital advertising ecosystem," said Scott Knoll, CEO, Integral Ad Science. "Our new video viewability segments will help ensure AudienceScience customers have access to the best tools available to get the most out of their digital video buys."
"It has never been more important to make sure advertising reaches actual people and has an opportunity to be viewed," said Tim Barnes, AudienceScience, chief product officer. "Integral's video viewability pre-bid segment has helped us improve the efficiency of video advertising campaigns on behalf of our clients."