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Artificial Intelligence for the Sales Team

Posted on 10.23.2016

Artificial intelligence (AI) is the hottest topic in digital circles, but many companies have leveraged its capabilities for much longer than the buzz has existed - like, which offers a self-learning AI engine to improve the sales process by personalizing communications, scoring leads and better educating salespersons. 

Recently the company announced InsideSales Playbooks, which provides this functionality: 

●  Customizable sales plays – Strategic engagement plans and contact strategies that guide and automatically remind reps when to follow up with leads and opportunities 

●  Integrated communications – Single-click dialing and emailing from the Playbooks extension, enhanced with managed cue cards and email templates

●  Inbound phone calls – Reps can stay focused on their work and let Playbooks notify and connect them when there is an incoming call

●  CRM sync – All sales activities and record updates automatically synced to the CRM

Several new predictive and prescriptive features have also been added, like:

●  Prescriptive recommendations for the companies and the individuals at each company the rep should target

●  Recommendations for the sales engagement plan that would be most effective for each opportunity

●  Cues for how and when to contact prospects for maximum engagement rates

“What many of the tech giants are now discovering about AI is what, in many ways, we’ve been doing all along,” said Dave Elkington, founder and CEO of InsideSales. “This is about science, including big data and AI technology, holding the key to unlocking human potential. To be clear, we’re not talking about robots taking over sales jobs. What we envision with Playbooks, and the entire InsideSales platform, is a true sales revolution -- a generation of sales reps who are better equipped, better informed and more effective than any that has come before. And it’s not going to wait until the future, it’s happening now.”

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