Attract & Keep Women [On Your Website]
Continuing in the WM feature series of posts by guest bloggers, Beth Cole of TheWebServant.com has provided an excellent resource in her article "How to Attract A Woman [to your website]". From the article:
The good folks at the Pew Internet and American Life Project tell us men are ahead of women in their use of the internet. Nonetheless, many of us know intuitively that a good portion of our viewing audience is women. So…does your website make women want to buy-in? Or do you need a little help creating “female appeal?” If so, here are some ideas to get you started.