Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days.

The once darling of the social media world this week introduced CPM campaigns using an auction-based system.

The network suggested that the change will help brands "get more impressions for their campaigns at more efficient rates which ultimately drives higher results," a Pinterest spokesman said.

Advertisers will be able to bid on a CPM basis, and even specify the maximum number of campaign impressions, known as frequency capping, providing brands including JCPenney, The Home Depot and General Mills greater control over how often users are exposed to their promoted pins.

The CPM offering is now open to add advertisers in the U.S. and U.K.

Are you currently advertising on Pinterest? Are you interested in trying out the new options?

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.