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Augmented Reality for the Masses

Posted on 11.14.2016

Blippar is introducing a self-service product that will bring its augmented reality and computer vision capabilities to a broader audience, allowing developers and marketers without coding experience to tap into the potential of the market, which is expected to grow to $120 billion by 2020 according to eMarketer.

The company’s AR self-service suite, which Website Magazine first covered back in February 2014, BlipBuilder is available in a Web interface and provider two levelsof functionality – a basic level that facilitates the creation process through drag-and-drop tools (which is available free for personal use) and Blipbuilder Script, Blippar’s full AR Suite that allows for the creation of advanced AR experiences in JavaScript.

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By releasing its technology as a self-service suite which anyone can use, regardless of experience level, Blippar is truly democratizing the power of this technology and unlocking the potential for better engagement and interactivity across any brand and industry.

Blippbuilder enables agencies to develop creative solutions ranging from brand storytelling to shopper marketing, encouraging them to exercise their creative and commercial muscles to push their clients into the future of brand-building. Further, Blippbuilder will allow game developers of any size to easily integrate AR capabilities and offer advanced AR gameplay without investing large amounts of time and effort.

"Where once AR was viewed as a niche technology, recent adoption in gaming alongside advancements in wearables have combined with a rising desire among everyday consumers to better tap into the potential of the world around them to create a mainstream trend,” said Ambarish Mitra, Blippar co-founder and CEO.

“After creating thousands of AR experiences and campaigns and learning what moves the needle for brands as well as consumers, we know it is now time to open our platform to the world, empower developers, marketers and everyday consumers to be creative, establish new best practices for this space, and together realize the full potential AR combined with Artificial Intelligence has to make everyone's lives better, everywhere."


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